Lateholidays report: High st travel Agents see late holidays market collapse as more and more consumers see the Internet as the best place to book those late holiday bargains.
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“People are making decisions at the last minute. The late booking market is relatively buoyant for many tour operators and online travel agents..
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Lateholidays Report: Footfall was healthy in many high-street agencies, despite plunging temperatures. However, there is a growing concern that this may not translate into actual bookings.
Certain trends were already beginning to emerge, with Orlando, Turkey and eastern Europe and Egypt attracting a lot of interest.
However, the conversion of enquiries into sales will prove difficult for high st agents, as online booking offers greater value for money and huge savings.
“It’s very early days to assess trading for January, but there is no doubt that, for retailers, the economic conditions are going to be challenging,” he said.
The return of recently collapsed Florida specialist Travel City Direct as part of the Virgin family ensures that Florida remains accessible for all with a simple but affordable option to suit appropriate budgets. The timing, given the current economic climate, couldn’t’t be better.
Prices start at £389 per person for a 14-night holiday to Orlando from March 1, based on Gatwick departures for four people sharing at the Masters Inn Maingate.
Travel City Direct is now a trading name of the Virgin Holidays Group and is fully bonded under ATOL number 2358 and ABTA number V2043.
Travel insurance: ABTA said it was concerned that the cost and complexity of the new holiday travel insurance regulations, which came into force on January 1, will mean that fewer companies will offer travel insurance and this will lead to more holidaymakers travelling unprotected.
Travel insurance typically includes cover for cancellations of holidays as well as cover for accidents and illness overseas and lost baggage.
ABTA’s Code of Conduct makes it clear that agents and operators must draw their clients’ attention to the importance of travel insurance.